Build-A-Bear Halts "Pay Your Age" Promotion

Austin York
July 12, 2018 - 2:02 pm
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DALLAS (KRLD) - Long lines and even longer wait times tested parents patience for a Build-A-Bear promotion.

Build-a-Bear Workshop offered customers the chance to pay their age for any stuffable animal, but because of huge demand, the company was forced to close its lines at all U.S. and Canadian stores as "extreme crowds" filled shopping centers and lines wrapped around stores and buildings.

The company said in a statement on its website that the response to the company's first-of-its-kind sale "has been overwhelming and unprecedented in our 21-year history." It added that at the request of local authorities, new customers were not being accepted at stores over safety concerns.

"The crowds have greatly exceeded our expectations," Build-a-Bear said, adding that they are working to address the situation and reach out to affected customers.

One store that saw huge lines, was in the Firewheel Town Center, where many parents waited hours for the stuffed animals.

"I've been here for three and a half hours. But when I can get a bear that's usually 40 dollars for one, because that's how old my kid is, I think its worth it," says one parent.

Long lines were also reported at malls in Dallas and Frisco.

The day-long event was set to serve as a kickoff for a larger, year-round celebration of birthdays in which those 14 and under can receive a "Count Their Candles" invite. Kids can pay their age for a special bear during their birthday month.