Council Wants More From "Heart of Dallas Bowl"

Steven Pickering
March 27, 2018 - 5:21 am
Heart of Dallas Bowl

Credit: Sean Pokorny-USA TODAY Sports


DALLAS (1080 KRLD) - A committee of Dallas City Council members wants the city to re-negotiate its deal with ESPN for the annual Heart of Dallas Bowl. They say they're not satisfied with the crows a the college football bowl game at the Cotton Bowl.

"It's just not a good enough event," said Council Member Mark Clayton. "You have a bottom-tier Big 12 team against a bottom-tier Big 10 team."  The 2017 game featured the Utah Utes and the West Virginia Mountaineers. The 2016 game was between the Army Black Knights and the UNT Mean Green Eagles.

One of the goals of the city's financial support for the game was to help stimulate the economy by bringing visitors to Dallas. The Heart of Dallas Bowl was launched on January 1st of 2011 after the Cotton Bowl Classic was moved from the Cotton Bowl at Fair Park to AT&T Stadium in Arlington.

The City Council's City Council's Quality of Life, Arts and Culture Committee had been asked to approve a new two-year deal with ESPN to continue sponsoring the contest, with a price tag to the city of $400,00 per year. "$400,000 could go a long way in fixing parks," Council Member Clayton said. "We're chasing good after bad for an event where...we're not filling seats."

Council Members say they're willing to consider supporting the game, but not under the current terms. They discussed the possibility of bringing in VisitDallas for talks with ESPN about bringing in some higher-profile teams that could attract more fans in the stadium and a larger t-v audience.