Magical Basketball Run Could Be Major Boost For Texas Tech

Chris Sommer
April 08, 2019 - 4:06 pm
Jarrett Culver

Brace Hemmelgarn-USA TODAY Sports

LUBBOCK (KRLD) -  Texas Tech.

A national television audience will hear those two words uttered over and over Monday night during the NCAA men's basketball championship game. And, as they say, you just can't buy that kind of publicity.

The national profile of the Lubbock university has been raised exponentially during Tech's unprecedented run in this year's tournament. SMU professor and marketing expert Steve Lee said it's a golden opportunity for the school's athletic program to build on. "It's not just a branding opportunity, because it's not just about the game and who wins or loses.  Look at all the coverage that talked about the team and the cohesiveness and how they hang together. And especially with Tech, how the students supported them to a huge degree," he said.

Now that Texas Tech has become a household name during the tournament, Lee said more high-profile athletes are likely to consider the school as a place where they'd like to spend their college years.

And when it comes to revenue, score another big win for Tech.  Lee said, "I think it has a lot to do with alumni. The more you do that's good, alumni give more back. And then you can see how other schools have attracted grants and aid and programs and things, just because now we know more about this school. We've heard about them. They're at the top of our list."

As the Red Raider bandwagon has filled to overflowing over the last three weeks, the benefits have been beyond substantial. Lee said, "It reaches into all forms of people who may give money to the school for everything from capital campaigns and building campaigns all the way down.  So, I really think it helps the school with many millions of dollars across the board."

Texas Tech would be only the second program in the state to win an NCAA men's basketball title, joining Texas Western (now UT-El Paso), which won in 1966.