Dallas Approves Funds To Re-Develop Red Bird Mall

Steven Pickering
June 13, 2018 - 4:21 pm
Bed Bird Mall

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DALLAS (KRLD) - The Dallas City Council has approved $22 million in city funds to help developers transform the property currently known as Southwest Center Mall into a mixed-use development containing offices, a hotel and a park. Developers have previously announced their intention to go back to the Red Bird Mall name as part of that process.

Red Bird Mall-Southwest Center Mall
Steven Pickering

The city money will include a mixture of funds from previous bond packages plus a low-interest loan. The investment group led by developer Peter Brodsky went through an extensive review process by the city to secure that support.

Red Bird Mall
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"He is the first developer ever in the City of Dallas history who ever went through this due diligence," said Dallas City Council Member Tennell Atkins. "There have been hundreds of millions of dollars going north that never went through this. He did everything they asked him to do. "We're not giving him any money - he earned the money."

"This is a very very large investment by the city, that is not lost on me at all," said developer Peter Brodsky, the majority owner of the property. "We are trying to provide a level of quality that does not currently exist. In order to prove out this market we need the partnership from the city."

Some of the city money will be devoted to the new public infrastructure surrounding the property, including roads and utilities. There are also plans for new access to the property from Interstate 20.

Red Bird Mall
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"The entire thesis behind this investment is that southern Dallas residents have a lot of economic capacity. They have the same demands for services - restaurants, retail, office, housing," Brodsky said. "What we're trying to do is put amenities in the community where they live so they can enjoy those amenities closer to home."

Plans call for a new high-end hotel, offices and green space on the site. A portion of the existing structure will be torn down to make way for that new development, but part of the existing mall will remain. Developers hope to begin construction early in 2019 and have the project finished in 2024.