North Texas Food Truck Owner Claims Many Were Ripped Off At Waco Food Festival

Kristin Weisell
March 19, 2019 - 12:08 pm
Food Truck

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DALLAS (1080 KRLD) - Shane McCoy and his Keller-based food truck MacDaddy Grill were among many in Waco last weekend for the Texas Food Truck Showdown.

He says during the festival, food trucks couldn't accept cash or cards. Instead, they used 'Magic Money,' a type of payment card that could be loaded up and used to pay for items. It also tracked each truck’s sales from 10AM until 4PM that day.

“I calculated that I sold about 930 boats, which isn’t bad, it’s close to a thousand,” says McCoy. “But when I checked the tracker, it said I only had 421 scans. I immediately knew something wasn’t right.”

McCoy says a problem was that even though people could buy multiple servings of each dish, the tracker still counted it as one.

“There were people buying 4 and 5 at a time, and all we had to do on the scanner was change the quantity. But it only showed as one scan,” he says.

McCoy says after the festival, he was paid barely $1,400, about half of what he calculated he would make. When he tried to take it up with the Waco Chamber of Commerce, McCoy claims he was brushed off. He says he called several times and even went there in person over the following days, but wasn’t able to speak with anyone.

“It’s really disheartening,” he says. “You go there and trust someone else with your money that you’ve worked all day for, and then they weren’t truthful with you.”

Waco Chamber of Commerce President Matt Meadors says he has since spoken with McCoy. He claims after a long festival day, chamber members simply didn't have time to give him the full analytics from Magic Money.

“We just weren’t given the opportunity and the time we needed to start an investigation and provide him with a thoughtful response,” says Meadors.

McCoy claims other food trucks from across Texas who attended the festival had this problem as well. He specifically mentions Fort Worth-based Doughnut Snob and Dallas-based Nosh Box Eatery. Neither of those have responded to a request for comment.

McCoy says he's considering hiring an attorney, and the Waco Chamber of Commerce says they would defend themselves in court.

The chamber released more information via the following statement:

“The Greater Waco Chamber conducted its 5th annual Texas Food Truck Showdown on Saturday, March 16, 2019 in downtown Waco. The event featured a total of 38 food trucks; with 35 food trucks coming from across Texas and three from out of state. The Chamber estimates that 25,000 people attended the event.

This year, the Chamber contracted with Magic Money to conduct the electronic sale of tasty ticket cards which were used by attendees for the purchase of food during the competition from 10 a.m. to 4 p.m. Each food truck vendor was provided a hand-held electronic scanner to transact food purchases by attendees. Importantly, the hand-held electronic scanners also provided food truck vendors with a real-time count of servings scanned/sold.

Magic Money is a national vendor that provides services for major events throughout the nation including the HOT Fair and Rodeo. More information about Magic Money is provided at

All food truck vendors participating in the 2019 TFTS were provided with extensive training regarding usage of the hand-held electronic scanner, including how to scan for a single purchase as well multiple purchases, how to view real-time sales, and how to check customer cash balances on tasty ticket cards. The Magic Money company representative provided his cell phone number to each food truck vendor and was onsite at the event throughout the day. To our knowledge, no issues were reported to Chamber staff or the Magic Money company representative related to the usage of the hand-held electronic scanners. Feedback provided from many of the food trucks vendors indicated they were very pleased with the event and that sales reports provided through the Magic Money hand-held electronic scanner aligned well with their own internal count.

The Chamber made it clear through training and communications to the food truck vendors that the sales count provided through the hand-held electronic scanner is the count that would be used for the financial reimbursement to the food truck vendors. This count was available to them on the hand-held electronic scanners in real-time during the competition. During the competition, from 10 a.m. to 4 p.m., no food truck vendors voiced concerns regarding scan count discrepancies. 

The Chamber looks forward to conducting its 6th annual Texas Food Truck Showdown in 2020.”