Business Execution: 4 Ways to Improve Company Sales

Jane Lasky
July 19, 2019 - 10:36 am

Small businesses are launching at an unprecedented rate, but the success stories are not quite as prolific. Increasing sales is a crucial part of small business growth and success. If you are one of the many entrepreneurs who have entered the fray, take some time and consider how to keep your new business in the black by enlisting the help of these sales tools.

Keeping track
Many small businesses would be lost without the ability to track their email. Both HubSpot Sales and Boomerang do the trick, allowing you the ability to schedule certain sales-oriented emails at pertinent times, as well as show users when emails have been opened by their intended recipients. Another great use of these apps are receiving automated reminders for when it’s time to follow up on emails. These reminders can be programmed to help get back to certain interested parties who haven’t corresponded in a timely manner, but might still be worth touching base to do business.

Staying in touch
Indeed, customer communication is a big part of enjoying success with your small business. Besides email, Intercom is an app that keeps two parties thoroughly engaged through live chats and other useful methods. By using Intercom, a success-oriented customer messaging platform, you are able to easily stay on top of any issues or problems while also educating your sales leads and giving your customers a user-friendly experience.

Signing up
Shortcuts are available and often necessary for small businesses with small staffs aspiring to make a sale a simple transaction. By employing an app such as DocuSign, you can avoid having to print out a document that requires your bona fide signature and the need for a fax machine or even an actual trip to the post office. Electronic signatures have become increasingly secure and trustworthy. Talk about a time saver.

Getting answers
Who doesn’t have questions about, well just about everything? Small business players on all levels can simply go online to get answers about all kinds of topics from a variety of sources that have already been wrangled by Quora. A mighty sales tool in what is essentially a question and answer forum widely used by everyone from industry experts to top professionals, this platform makes specific engagement on all levels possible and very probable. Those who use Quora must verify their identities and are asked to share their background, establishing a way to swap ideas with the right people. It is a winning proposition.