Small Business Operations

Randy Yagi
November 12, 2019 - 6:30 pm
One of the biggest mistakes a small business owner can make is to fail to identify and understand his or her target audience. In other words, if you don’t know where to focus your advertising efforts, chances are you aren’t maximizing your profits or reaching your largest group of potential...
Read More
November 06, 2019 - 2:30 pm
Efficient and effective business operations are key to a successful business. With energy use being a necessity to run most businesses, cutting costs by upgrading to energy efficient equipment can give entrepreneurs the opportunity to spend money in other areas, such as employee satisfaction or...
Read More
Mark G. McLaughlin
November 01, 2019 - 3:00 pm
Prior to the passage of the Americans with Disabilities Act (ADA) in 1990, people with disabilities frequently could not access some businesses either for employment or to be served as a customer, although many offices were otherwise open to the rest of the public. The ADA requires businesses to...
Read More
Lori Melton
October 16, 2019 - 8:35 pm
Being a successful salesperson is a two-part process. To sell a product, you need to engage your customer and get them emotionally attached to your product. Selling the features of a product is not the same as closing a deal to generate a sale. Closing is arguably the most important part of the...
Read More